DataTools is pleased to announce the inclusion of CAMEO Geodemographic Insights within the Kleber platform.
The CAMEO Australia geodemographic insight data-set, supplied via Pitney Bowes Software here in Australia, has been built using the latest geodemographic, transactional and expenditure data at ABS Mesh Block level.
Typically used for database modelling, customer relationship management strategies and site location, addition of this capability within the Kleber platform now enables real-time profiling and segmentation of consumers. Imagine being able to profile you customer during the sign-up process or whilst they are browsing and selecting products online!
Insights such as age, household composition, house type, tenure, mortgage cost, income, employment, education and insurance spend can all be provided by simply submitting an address.
CAMEO Australia is provided at the ultra-granular Meshblock level. With over 347,000 zones in Australia and an average of just 23 households within each.
CAMEO provides the following, additional descriptive variables:
- Presence of children
- Adult age
- Income
- Weekly rent
- Household size
- Occupation
- Education
Insurers and financial services users of CAMEO can benefit from further insurance expenditure variables at an ultra-granular level of geography:
- Household insurance
- Medical insurance
- Life insurance
- Sickness insurance
See it in action
To see this in action (and find out what CAMEO says about you!) check out our showcase at http://kleber.datatools.com.au/showcase/cameo/
Technical details
Append CAMEO insights to an address
http://kleber.datatools.com.au/method-description/?MethodName=DataTools.Enhance.Consumer.Profile.Cameo.Au.AppendToAddress
Append CAMEO insights to a geocode
http://kleber.datatools.com.au/method-description/?MethodName=DataTools.Enhance.Consumer.Profile.Cameo.Au.AppendToGeocode