Address validation is important —if your product isn’t able to be delivered there are real and tangible costs associated with redelivery. It is not unusual for businesses to lose money on multiple delivery charges for a single sale and lost goods. However, verifying that addresses are correct isn’t the only reason to use predictive capture and verification within your online store.
Quality address capture and verification provides a superior customer experience, which can result in higher conversion rates.
A Simplified Checkout Process: Every online retailer wants to make the checkout process as painless as possible. After all, the less time a customer spends on the checkout page the less likely they’ll abandon the cart. Predictive or autocomplete address capture greatly reduces the time taken to enter an address, minimising the frustration at filling out forms and the chance of a buyer changing their mind.
No negative feedback: Presenting errors during the checkout process makes for a frustrating user experience. Customers do not want messages presented regarding incomplete form entry. They just want to buy the product and move on. Real-time address capture and verification ensures that all required fields are complete and accurate.
Correctly formatted: Correctly formatted addresses are required for best results when dealing with logistics providers and when synchronising between online and backend systems. Using address capture and verification within you checkout will ensure that the address captured is correctly formatted and standardises every time, minimising potential downstream issues.
User experience doesn’t stop at the checkout.
While attracting new customers and obtaining higher conversion rates is a high priority for most eCommerce retailers, ensuring deliverability and eliminating fulfillment related issues due to poor addressing can often deliver a higher return. Implementing address capture and validation assists in getting customers through form entry and streamlines the end to end process, from checkout to finial delivery.
DataTools is an industry leading in address autocomplete and verification and is trusted by global brands within Finance and Online Retail.